The same morning.
Every single day.

Vision loss doesn’t announce itself with a dramatic moment. It compounds quietly — one small surrender at a time, one morning at a time, one ask at a time. The causes are different. The path is the same.

The people CueBe is for

Marcus, 34
Colorblind since birth

He has never seen red and green correctly. Every morning he stares at his closet and makes his best guess. He’s been wrong in important meetings. He stopped caring what he wears. He doesn’t talk about it.

Diane, 61
Blind since 29, car accident

She has been blind for 32 years. She built a system — she knows her closet by touch and memory. But the system breaks when anything moves. When she travels. When she does laundry alone. The system is fragile, and she knows it.

James, 22
Congenitally blind

He has never seen color. He dresses well because he learned to — memorized his wardrobe, asks his roommate, uses tags. Independence matters to him more than most people understand. Every workaround is a reminder the world wasn’t built for him.

Walter, 72
AMD, diagnosed four years ago

He still drives. He still reads large print. But color is going — slowly, then faster. He asked his daughter to help him this morning. He hated asking. She didn’t mind, but he saw that she noticed he needed to ask.

Priya, 44
Diabetic retinopathy, progressing

She was a graphic designer. She knows color better than almost anyone. Watching it go — knowing exactly what you’re losing, being able to name it — is its own particular cruelty.

What happens next — every time

Can’t trust their own eyes
Color is gone, fading, was never reliable, or was never there. The closet is a daily guessing game with real social stakes.
Ask someone for help
A spouse. A caregiver. A colleague. A roommate. Every ask is a small, specific surrender of independence.
Feel like a burden
The asking compounds over days, months, years. The gratitude wears thin on both sides. The person starts to withdraw.
Stop caring. Stop trying.
They wear the same safe outfits. They skip the dinner. They decline the interview. They let go, slowly, of the version of themselves that cared how they showed up.
Identity erosion
Not dramatic. Not one moment. A slow, quiet narrowing of the life they used to lead — repeated every single morning for the rest of their life.
CueBe breaks the chain at step one
Place it. Press it.
Hear it. Walk out the door.

No app. No wifi. No asking. Twelve spectral channels that measure what the human eye cannot — across the full visible spectrum and into near-infrared. Works in the dark, works offline, works alone. The answer comes back in plain language, out loud, in under a second.

Marcus knows his shirt is green, not brown. Diane can travel without her system. James has one less workaround. Walter doesn’t have to ask. Priya dresses like the designer she still is.

“We didn’t build a gadget. We built back a piece of the morning that vision loss took away.”

What this actually is

1.1B
people living with blindness, low vision, or color vision deficiency worldwide. No consumer device has ever been built specifically for them.
+118%
projected rise in vision impairment by 2050. People are living longer. Their eyes aren’t keeping up. The wave is already building.
$5.7B
assistive tech market today, growing to $21B by 2034 at 14% CAGR. Almost none of it is affordable consumer hardware.
$79
What CueBe costs. One button. Twelve channels. Works in the dark. Step one.
“A $79 device. A $5.7 billion market. A billion people who’ve never had anything built for them. If that’s obvious to you, you’re exactly who we built this for.”

Sources: HHMI · WHO World Report on Vision 2020 · CDC VEHSS / JAMA Ophthalmology 2022 · NEI / JAMA Ophthalmology 2016 · Grand View Research / MarketsandMarkets 2024

Questions or lived experience to share: [email protected]